Obituaries:  The FWS Difference
There are many online obituary and memorial services.  Most pull visitors off your site to theirs, replacing your name recognition with theirs.  Many are "teasers":  You can post a brief free notice for a short time, surrounded by ads to buy a full memorial for a sizable fee.  What impression is left of your firm?

Or, you can pay for a full obituary.  Even at a discount this adds to your overhead costs... a knotty area for most firms already.  And the cumulative cost over the years is substantial!